{"id":28855,"date":"2026-05-13T23:00:23","date_gmt":"2026-05-13T20:00:23","guid":{"rendered":"https:\/\/oktopayments.com\/latam\/?page_id=28855"},"modified":"2026-05-16T01:40:53","modified_gmt":"2026-05-15T22:40:53","slug":"cambiar-las-reglas-del-juego-en-latam-empieza-en-el-momento-del-pago","status":"publish","type":"page","link":"https:\/\/oktopayments.com\/latam\/es\/cambiar-las-reglas-del-juego-en-latam-empieza-en-el-momento-del-pago\/","title":{"rendered":"Cambiar las reglas del juego en LATAM empieza en el momento del pago."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28855\" class=\"elementor elementor-28855\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb229a elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"5fb229a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e8d336 e-con-full e-flex e-con e-child\" data-id=\"8e8d336\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e33c3cb elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"e33c3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oktopayments.com\/latam\">\n\t\t\t<img decoding=\"async\" width=\"150\" height=\"19\" src=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer-300x38.png\" class=\"attachment-medium size-medium wp-image-484\" alt=\"logo-header\" srcset=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer-300x38.png 300w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer-768x96.png 768w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer.png 1012w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bad910e e-con-full e-flex e-con e-child\" data-id=\"bad910e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dca0d1 elementor-widget elementor-widget-spacer\" data-id=\"5dca0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5376ffd elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"5376ffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e86f77 e-con-full e-flex e-con e-child\" data-id=\"4e86f77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-197318b elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"197318b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oktopayments.com\/latam\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1012\" height=\"127\" src=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer.png\" class=\"attachment-full size-full wp-image-484\" alt=\"logo-header\" srcset=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer.png 1012w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer-300x38.png 300w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer-768x96.png 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49e8a6fc elementor-section-height-full elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"49e8a6fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aaa9dce\" data-id=\"3aaa9dce\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aeb195 elementor-widget elementor-widget-heading\" data-id=\"1aeb195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cambiar las reglas del juego en LATAM empieza en el momento del pago<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2854cc elementor-widget elementor-widget-spacer\" data-id=\"b2854cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d4755 elementor-widget elementor-widget-text-editor\" data-id=\"26d4755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Es ah\u00ed donde se define la partida<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c18395 elementor-widget elementor-widget-text-editor\" data-id=\"2c18395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una nueva generaci\u00f3n de consumidores en Latinoam\u00e9rica est\u00e1 redefiniendo la velocidad, la confianza y la lealtad, evidenciando una brecha creciente entre la infraestructura de pagos tradicional y las expectativas reales de los usuarios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71b5cab elementor-section-full_width elementor-section-height-full elementor-hidden-desktop elementor-section-height-default elementor-section-items-middle\" data-id=\"71b5cab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1698ce\" data-id=\"a1698ce\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-632e899 elementor-widget elementor-widget-heading\" data-id=\"632e899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cambiar las reglas del juego en LATAM empieza en el momento del pago<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea58462 elementor-widget elementor-widget-spacer\" data-id=\"ea58462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea5982 elementor-widget elementor-widget-text-editor\" data-id=\"9ea5982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Es ah\u00ed donde se define la partida<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781a767 elementor-widget elementor-widget-text-editor\" data-id=\"781a767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una nueva generaci\u00f3n de consumidores en Latinoam\u00e9rica est\u00e1 redefiniendo la velocidad, la confianza y la lealtad, evidenciando una brecha creciente entre la infraestructura de pagos tradicional y las expectativas reales de los usuarios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1f16abf e-flex e-con-boxed e-con e-parent\" data-id=\"1f16abf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71cbe5c e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"71cbe5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21fcb1e elementor-widget elementor-widget-heading\" data-id=\"21fcb1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los consumidores abandonan, incluso cuando los comercios perciben satisfacci\u00f3n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcf546 elementor-widget elementor-widget-spacer\" data-id=\"2fcf546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d416f2 elementor-widget elementor-widget-text-editor\" data-id=\"6d416f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No es un problema de performance, sino una brecha en la experiencia de pago del consumidor: el \u00e9xito operativo no se traduce en intenci\u00f3n convertida.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Es la paradoja central del ecosistema de pagos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d93a43d e-con-full elementor-hidden-desktop e-flex e-con e-child\" data-id=\"d93a43d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a57958 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4a57958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los consumidores abandonan, incluso cuando los comercios perciben satisfacci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e3ca elementor-widget elementor-widget-spacer\" data-id=\"0c1e3ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae666e7 elementor-widget elementor-widget-text-editor\" data-id=\"ae666e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No es un problema de performance, sino una brecha en la experiencia de pago del consumidor: el \u00e9xito operativo no se traduce en intenci\u00f3n convertida.<\/span><\/p><p><span style=\"font-weight: 400;\">Es la paradoja central del ecosistema de pagos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db7211 elementor-widget elementor-widget-spacer\" data-id=\"9db7211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9e5cfe e-con-full animated-slow elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"d9e5cfe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_mobile&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8d995 elementor-widget elementor-widget-image\" data-id=\"3f8d995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"268\" height=\"282\" src=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/graphic-section2.png\" class=\"attachment-large size-large wp-image-375\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b420aa elementor-widget elementor-widget-heading\" data-id=\"3b420aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">96.3%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20db26e elementor-widget elementor-widget-text-editor\" data-id=\"20db26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">de los comercios reporta satisfacci\u00f3n con sus proveedores de pago.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74d48b2 e-con-full animated-slow elementor-hidden-desktop e-flex elementor-invisible e-con e-child\" data-id=\"74d48b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_mobile&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0369fcc elementor-widget elementor-widget-image\" data-id=\"0369fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"268\" height=\"282\" src=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/graphic-section2.png\" class=\"attachment-large size-large wp-image-375\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad4f71 elementor-widget elementor-widget-spacer\" data-id=\"6ad4f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205ee0d elementor-widget elementor-widget-heading\" data-id=\"205ee0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">96.3%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1010df elementor-widget elementor-widget-text-editor\" data-id=\"e1010df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">de los comercios reporta satisfacci\u00f3n con sus proveedores de pago.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb63070 e-con-full animated-slow elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"bb63070\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_mobile&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2dcc15 elementor-widget elementor-widget-text-editor\" data-id=\"b2dcc15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sin embargo, m\u00e1s del<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894efda elementor-widget elementor-widget-heading\" data-id=\"894efda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">40%+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf5be6 elementor-widget elementor-widget-text-editor\" data-id=\"ecf5be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>de los consumidores abandon\u00f3 entre el 5% y el 20% de sus dep\u00f3sitos el a\u00f1o pasado debido a fricciones en el proceso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a858310 elementor-widget elementor-widget-text-editor\" data-id=\"a858310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">de los comercios reporta satisfacci\u00f3n con sus proveedores de pago.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8d0893 e-con-full animated-slow elementor-hidden-desktop e-flex elementor-invisible e-con e-child\" data-id=\"e8d0893\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_mobile&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0548f0 elementor-widget elementor-widget-spacer\" data-id=\"e0548f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a631f elementor-widget elementor-widget-text-editor\" data-id=\"e6a631f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sin embargo, m\u00e1s del <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e08743 elementor-widget elementor-widget-heading\" data-id=\"0e08743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">40%+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85af15c elementor-widget elementor-widget-text-editor\" data-id=\"85af15c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>de los consumidores abandon\u00f3 entre el 5% y el 20% de sus dep\u00f3sitos el a\u00f1o pasado debido a fricciones en el proceso.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7887d11 e-flex e-con-boxed e-con e-parent\" data-id=\"7887d11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-002da66 elementor-widget elementor-widget-text-editor\" data-id=\"002da66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Hallazgos clave de la investigaci\u00f3<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e313094 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"e313094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00f3nde se fractura la experiencia de pago y por qu\u00e9 es relevante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5309d70 elementor-widget-mobile__width-inherit elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"5309d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00f3nde se fractura la experiencia de pago y por qu\u00e9 es relevante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466f82b elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"466f82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seis se\u00f1ales basadas en datos revelan c\u00f3mo el impulso, las expectativas de velocidad y los est\u00e1ndares locales est\u00e1n redefiniendo la conversi\u00f3n, la confianza y la lealtad en LATAM.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c34cfe elementor-hidden-desktop elementor-widget elementor-widget-text-editor\" data-id=\"1c34cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Seis se\u00f1ales basadas en datos revelan c\u00f3mo el impulso, las expectativas de velocidad y los est\u00e1ndares locales est\u00e1n redefiniendo la conversi\u00f3n, la confianza y la lealtad en LATAM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb5cdc3 e-con-full animated-slow elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"bb5cdc3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c70d5e5 e-con-full e-flex e-con e-child\" data-id=\"c70d5e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe7bb5d elementor-widget elementor-widget-text-editor\" data-id=\"fe7bb5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>El impulso es un motor del mercado<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2074fa1 elementor-widget elementor-widget-heading\" data-id=\"2074fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1s del 93%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2acf6e2 elementor-widget elementor-widget-text-editor\" data-id=\"2acf6e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>de los usuarios participa en decisiones de \u00faltimo momento influenciadas por anuncios, notificaciones o eventos en vivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0aec9 elementor-widget elementor-widget-spacer\" data-id=\"ae0aec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b6c704 e-con-full e-flex e-con e-child\" data-id=\"1b6c704\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be6eda6 elementor-widget elementor-widget-text-editor\" data-id=\"be6eda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Las ventanas de conversi\u00f3n se miden en segundos<\/b><\/p><p><span style=\"font-weight: 400;\">El 56% de los operadores observa que<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983cd70 elementor-widget elementor-widget-heading\" data-id=\"983cd70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">m\u00e1s del 30%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7185cf elementor-widget elementor-widget-text-editor\" data-id=\"d7185cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">del volumen de transacciones ocurre en los primeros cinco minutos de un momento de alto impulso.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ff188 elementor-widget elementor-widget-spacer\" data-id=\"d7ff188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee4d5b6 e-con-full e-flex e-con e-child\" data-id=\"ee4d5b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a70e41 elementor-widget elementor-widget-text-editor\" data-id=\"7a70e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>El onboarding es una fuga de ingresos<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e36caec elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e36caec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El 90% de los usuarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6538e5 elementor-widget elementor-widget-text-editor\" data-id=\"d6538e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">se siente frustrado durante el proceso de onboarding y el 28% cambia activamente de plataforma debido a esa experiencia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f52da71 e-con-full animated-slow elementor-hidden-desktop e-flex elementor-invisible e-con e-child\" data-id=\"f52da71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e8fb06b e-con-full e-flex e-con e-child\" data-id=\"e8fb06b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3aa602 elementor-widget elementor-widget-text-editor\" data-id=\"c3aa602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El impulso es un motor del mercado<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0851e0 elementor-widget elementor-widget-heading\" data-id=\"e0851e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1s del 93%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fa3aa elementor-widget elementor-widget-text-editor\" data-id=\"43fa3aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>de los usuarios participa en decisiones de \u00faltimo momento influenciadas por anuncios, notificaciones o eventos en vivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4bd61 elementor-widget elementor-widget-spacer\" data-id=\"4f4bd61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7b5de8 e-con-full e-flex e-con e-child\" data-id=\"e7b5de8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc282d elementor-widget elementor-widget-text-editor\" data-id=\"ebc282d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Las ventanas de conversi\u00f3n se miden en segundos<br \/>El 56% de los operadores observa que<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc6566 elementor-widget elementor-widget-heading\" data-id=\"9cc6566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> m\u00e1s del 30%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae67f3 elementor-widget elementor-widget-text-editor\" data-id=\"4ae67f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>del volumen de transacciones ocurre en los primeros cinco minutos de un momento de alto impulso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f533be8 elementor-widget elementor-widget-spacer\" data-id=\"f533be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29774b0 e-con-full e-flex e-con e-child\" data-id=\"29774b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abd869d elementor-widget elementor-widget-text-editor\" data-id=\"abd869d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>El onboarding es una fuga de ingresos<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a967f43 elementor-widget elementor-widget-heading\" data-id=\"a967f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El 90% de los usuarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2bafe6 elementor-widget elementor-widget-text-editor\" data-id=\"b2bafe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>se siente frustrado durante el proceso de onboarding y el 28% cambia activamente de plataforma debido a esa experiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ed93e2 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"1ed93e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-403aa20 e-con-full e-flex e-con e-child\" data-id=\"403aa20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6492db0 elementor-widget elementor-widget-text-editor\" data-id=\"6492db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>El m\u00e9todo de pago determina la elecci\u00f3n de plataforma<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68d3c6 elementor-widget elementor-widget-heading\" data-id=\"d68d3c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El 48.5% de los consumidores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3931dc elementor-widget elementor-widget-text-editor\" data-id=\"f3931dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">considera los m\u00e9todos de pago un factor cr\u00edtico al decidir d\u00f3nde jugar, operar o realizar transacciones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838488c elementor-widget elementor-widget-spacer\" data-id=\"838488c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e8eabe e-con-full e-flex e-con e-child\" data-id=\"2e8eabe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57157a5 elementor-widget elementor-widget-text-editor\" data-id=\"57157a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>La experiencia de pago carece de personalizaci\u00f3n<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a1282 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"86a1282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El 49.3% de los usuarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a9a88 elementor-widget elementor-widget-text-editor\" data-id=\"e2a9a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">siente que la experiencia de pago no est\u00e1 adaptada a su generaci\u00f3n ni a sus preferencias.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cb118 elementor-widget elementor-widget-spacer\" data-id=\"56cb118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31164dc e-con-full e-flex e-con e-child\" data-id=\"31164dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85b10cc elementor-widget elementor-widget-text-editor\" data-id=\"85b10cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Un solo error suele ser suficiente<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256270f elementor-widget elementor-widget-heading\" data-id=\"256270f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solo el 48%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3935c5c elementor-widget elementor-widget-text-editor\" data-id=\"3935c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">de los usuarios intenta nuevamente tras una experiencia de pago negativa &#8211; el abandono ocurre de forma inmediata, no progresiva.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7f96b2 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"a7f96b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-593d164 elementor-widget elementor-widget-heading\" data-id=\"593d164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las m\u00e9tricas que determinan el \u00e9xito \u2014 o el fracaso \u2014 en LATAM\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db0d64 elementor-widget elementor-widget-text-editor\" data-id=\"3db0d64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En mercados en tiempo real, el desempe\u00f1o en pagos ya no es solo operativo. Es existencial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d37cc7f e-con-full e-flex e-con e-child\" data-id=\"d37cc7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f0a144 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"4f0a144\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe6fdd elementor-widget elementor-widget-heading\" data-id=\"cbe6fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">52%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fa856 elementor-widget elementor-widget-text-editor\" data-id=\"52fa856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>de los usuarios no vuelve<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba03de7 elementor-widget elementor-widget-spacer\" data-id=\"ba03de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62800f1 elementor-widget elementor-widget-text-editor\" data-id=\"62800f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una sola experiencia fallida de pago es suficiente para perder permanentemente a m\u00e1s de la mitad de tus usuarios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a4faa3 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"8a4faa3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4732a elementor-widget elementor-widget-heading\" data-id=\"5d4732a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">61,7%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b91bf2 elementor-widget elementor-widget-text-editor\" data-id=\"8b91bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>de los comercios pierde usuarios en el checkout<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff1a05 elementor-widget elementor-widget-spacer\" data-id=\"0ff1a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81208c1 elementor-widget elementor-widget-text-editor\" data-id=\"81208c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La fricci\u00f3n en pagos erosiona silenciosamente la adquisici\u00f3n antes de que ocurra la conversi\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7d282c e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"b7d282c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe91e3 elementor-widget elementor-widget-heading\" data-id=\"cfe91e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">41,7%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63706ff elementor-widget elementor-widget-text-editor\" data-id=\"63706ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>espera pagos en menos de 30 segundos<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89de07 elementor-widget elementor-widget-spacer\" data-id=\"f89de07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de67edc elementor-widget elementor-widget-text-editor\" data-id=\"de67edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La velocidad no es conveniencia \u2014 es la principal se\u00f1al de confianza y confiabilidad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbe79dd e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"dbe79dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:1500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebdf45 elementor-widget elementor-widget-heading\" data-id=\"7ebdf45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">30%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6d546 elementor-widget elementor-widget-text-editor\" data-id=\"fc6d546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>de los ingresos ocurre en 5 minutos<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fa90d elementor-widget elementor-widget-spacer\" data-id=\"e3fa90d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea43ea elementor-widget elementor-widget-text-editor\" data-id=\"9ea43ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los momentos de mayor impulso concentran valor \u2014 y exponen a las plataformas a p\u00e9rdidas instant\u00e1neas si los pagos fallan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f9434b elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"9f9434b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea7e61b elementor-widget elementor-widget-heading\" data-id=\"ea7e61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las m\u00e9tricas que determinan el \u00e9xito \u2014 o el fracaso \u2014 en LATAM\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355d619 elementor-widget elementor-widget-text-editor\" data-id=\"355d619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En mercados en tiempo real, el desempe\u00f1o en pagos ya no es solo operativo. Es existencial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-679e9e2 e-con-full e-flex e-con e-child\" data-id=\"679e9e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eae4c42 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"eae4c42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f101a6a elementor-widget elementor-widget-heading\" data-id=\"f101a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">52%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c42e9a5 elementor-widget elementor-widget-text-editor\" data-id=\"c42e9a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>de los usuarios no vuelve<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f30f91 elementor-widget elementor-widget-spacer\" data-id=\"4f30f91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8ca50 elementor-widget elementor-widget-text-editor\" data-id=\"0c8ca50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una sola experiencia fallida de pago es suficiente para perder permanentemente a m\u00e1s de la mitad de tus usuarios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aae3ca5 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"aae3ca5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94a897a elementor-widget elementor-widget-heading\" data-id=\"94a897a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">61,7%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a876508 elementor-widget elementor-widget-text-editor\" data-id=\"a876508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>de los comercios pierde usuarios en el checkout<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-072229d elementor-widget elementor-widget-spacer\" data-id=\"072229d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94dbc3d elementor-widget elementor-widget-text-editor\" data-id=\"94dbc3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La fricci\u00f3n en pagos erosiona silenciosamente la adquisici\u00f3n antes de que ocurra la conversi\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b9aee6 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"7b9aee6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65bd6b0 elementor-widget elementor-widget-heading\" data-id=\"65bd6b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">41,7%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d20669c elementor-widget elementor-widget-text-editor\" data-id=\"d20669c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>espera pagos en menos de 30 segundos<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb57c92 elementor-widget elementor-widget-spacer\" data-id=\"fb57c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed1aec6 elementor-widget elementor-widget-text-editor\" data-id=\"ed1aec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La velocidad no es conveniencia \u2014 es la principal se\u00f1al de confianza y confiabilidad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5688f4 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"a5688f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:1500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b99848 elementor-widget elementor-widget-heading\" data-id=\"9b99848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">30%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6eee4 elementor-widget elementor-widget-text-editor\" data-id=\"ce6eee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>de los ingresos ocurre en 5 minutos<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67bfc9 elementor-widget elementor-widget-spacer\" data-id=\"c67bfc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3747508 elementor-widget elementor-widget-text-editor\" data-id=\"3747508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los momentos de mayor impulso concentran valor \u2014 y exponen a las plataformas a p\u00e9rdidas instant\u00e1neas si los pagos fallan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f40278c e-flex e-con-boxed e-con e-parent\" data-id=\"f40278c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a655992 e-con-full e-flex e-con e-child\" data-id=\"a655992\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27612a3 elementor-widget elementor-widget-heading\" data-id=\"27612a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descarga el informe completo sin costo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5558cb4 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5558cb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a93022 elementor-widget elementor-widget-html\" data-id=\"4a93022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n.okto-wrap{\r\n  width:100%;\r\n}\r\n\r\n.okto-form{\r\n  width:100%;\r\n  max-width:680px;\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:12px;\r\n  margin:0 0 0 auto;\r\n}\r\n\r\n.okto-form input,\r\n.okto-form select{\r\n  display:block !important;\r\n  width:100% !important;\r\n  max-width:100% !important;\r\n  min-width:0 !important;\r\n  height:54px !important;\r\n  padding:0 38px !important;\r\n  border:1.5px solid #5b5b5b !important;\r\n  border-radius:999px !important;\r\n  background:#ffffff !important;\r\n  font-family:\"Century Gothic\", sans-serif !important;\r\n  font-size:16px !important;\r\n  font-weight:400 !important;\r\n  line-height:1 !important;\r\n  color:#8b8b8b !important;\r\n  box-sizing:border-box !important;\r\n  outline:none !important;\r\n  box-shadow:none !important;\r\n  -webkit-appearance:none !important;\r\n  appearance:none !important;\r\n}\r\n\r\n.okto-form input::placeholder{\r\n  font-family:\"Century Gothic\", sans-serif !important;\r\n  font-size:16px !important;\r\n  color:#9a9a9a !important;\r\n  opacity:1 !important;\r\n}\r\n\r\n.okto-form select{\r\n  padding-right:52px !important;\r\n  color:#2b2b2b !important;\r\n  background-image:url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='14' height='14' viewBox='0 0 20 20'%3E%3Cpath fill='%23222222' d='M5.5 7.5l4.5 5 4.5-5z'\/%3E%3C\/svg%3E\") !important;\r\n  background-repeat:no-repeat !important;\r\n  background-position:right 22px center !important;\r\n  background-size:14px !important;\r\n}\r\n\r\n.okto-form button{\r\n  display:block !important;\r\n  width:296px !important;\r\n  max-width:100% !important;\r\n  height:58px !important;\r\n  margin-left:auto !important;\r\n  margin-top:8px !important;\r\n  border:none !important;\r\n  border-radius:999px !important;\r\n  background:#0077c8 !important;\r\n  color:#ffffff !important;\r\n  font-family:\"Century Gothic\", sans-serif !important;\r\n  font-size:20px !important;\r\n  line-height:1 !important;\r\n  cursor:pointer !important;\r\n}\r\n\r\n.okto-form button:hover{\r\n  opacity:.96;\r\n}\r\n\r\n@media (max-width: 767px){\r\n  .okto-form{\r\n    gap:10px;\r\n  }\r\n\r\n  .okto-form input,\r\n  .okto-form select{\r\n    height:52px !important;\r\n    padding:0 22px !important;\r\n  }\r\n\r\n  .okto-form button{\r\n    width:100% !important;\r\n    height:54px !important;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<div class=\"okto-wrap\">\r\n  <form class=\"okto-form\" action=\"https:\/\/go.pardot.com\/l\/1112453\/2026-03-31\/qwwj8m\" method=\"post\" accept-charset=\"UTF-8\">\r\n    \r\n    <input type=\"email\" name=\"email\" placeholder=\"Correo electr\u00f3nico corporativo*\" required>\r\n    <input type=\"text\" name=\"first_name\" placeholder=\"Nombre*\" required>\r\n    <input type=\"text\" name=\"last_name\" placeholder=\"Apellido*\" required>\r\n    <input type=\"text\" name=\"company\" placeholder=\"Nombre de la empresa\" required>\r\n    <input type=\"text\" name=\"job_title\" placeholder=\"Cargo\" required>\r\n\r\n    <select name=\"country\">\r\n      <option value=\"\">Pa\u00eds<\/option>\r\n      <option value=\"Argentina\">Argentina<\/option>\r\n      <option value=\"Brazil\">Brazil<\/option>\r\n    <option value=\"Chile\">Chile<\/option>\r\n      <option value=\"Mexico\">Mexico<\/option>\r\n      <option value=\"Peru\">Peru<\/option>\r\n      <option value=\"Other\">Other<\/option>\r\n    <\/select>\r\n\r\n    <select name=\"industry\">\r\n      <option value=\"\">Selecciona la industria<\/option>\r\n      <option value=\"iGaming & Betting\">iGaming & betting<\/option>\r\n      <option value=\"Digital Content & Creator Economy\">Digital content & creator economy<\/option>\r\n      <option value=\"Trading & FX\">Trading & FX<\/option>\r\n      <option value=\"Diverse E-Commerce\">Diverse e-commerce<\/option>\r\n      <option value=\"Other\">Other<\/option>\r\n    <\/select>\r\n\r\n    <button type=\"submit\">Descarga el reporte<\/button>\r\n\r\n  <\/form>\r\n<\/div>\r\n<script>\r\n  function handleDownloadRedirect() {\r\n    var fileUrl = 'https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/OKTO-PAYMENTS-Playing-Differently-in-LatAm-Report.pdf';\r\n    window.open(fileUrl, '_blank');\r\n    \r\n    return true;\r\n  }\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d81a514 e-con-full elementor-hidden-desktop e-flex e-con e-child\" data-id=\"d81a514\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0dbbad elementor-widget elementor-widget-html\" data-id=\"d0dbbad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n.okto-wrap{\r\n  width:100%;\r\n}\r\n\r\n.okto-form{\r\n  width:100%;\r\n  max-width:680px;\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:12px;\r\n  margin:0 0 0 auto;\r\n}\r\n\r\n.okto-form input,\r\n.okto-form select{\r\n  display:block !important;\r\n  width:100% !important;\r\n  max-width:100% !important;\r\n  min-width:0 !important;\r\n  height:54px !important;\r\n  padding:0 38px !important;\r\n  border:1.5px solid #5b5b5b !important;\r\n  border-radius:999px !important;\r\n  background:#ffffff !important;\r\n  font-family:\"Century Gothic\", sans-serif !important;\r\n  font-size:16px !important;\r\n  font-weight:400 !important;\r\n  line-height:1 !important;\r\n  color:#8b8b8b !important;\r\n  box-sizing:border-box !important;\r\n  outline:none !important;\r\n  box-shadow:none !important;\r\n  -webkit-appearance:none !important;\r\n  appearance:none !important;\r\n}\r\n\r\n.okto-form input::placeholder{\r\n  font-family:\"Century Gothic\", sans-serif !important;\r\n  font-size:16px !important;\r\n  color:#9a9a9a !important;\r\n  opacity:1 !important;\r\n}\r\n\r\n.okto-form select{\r\n  padding-right:52px !important;\r\n  color:#2b2b2b !important;\r\n  background-image:url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='14' height='14' viewBox='0 0 20 20'%3E%3Cpath fill='%23222222' d='M5.5 7.5l4.5 5 4.5-5z'\/%3E%3C\/svg%3E\") !important;\r\n  background-repeat:no-repeat !important;\r\n  background-position:right 22px center !important;\r\n  background-size:14px !important;\r\n}\r\n\r\n.okto-form button{\r\n  display:block !important;\r\n  width:296px !important;\r\n  max-width:100% !important;\r\n  height:58px !important;\r\n  margin-left:auto !important;\r\n  margin-top:8px !important;\r\n  border:none !important;\r\n  border-radius:999px !important;\r\n  background:#0077c8 !important;\r\n  color:#ffffff !important;\r\n  font-family:\"Century Gothic\", sans-serif !important;\r\n  font-size:20px !important;\r\n  line-height:1 !important;\r\n  cursor:pointer !important;\r\n}\r\n\r\n.okto-form button:hover{\r\n  opacity:.96;\r\n}\r\n\r\n@media (max-width: 767px){\r\n  .okto-form{\r\n    gap:10px;\r\n  }\r\n\r\n  .okto-form input,\r\n  .okto-form select{\r\n    height:52px !important;\r\n    padding:0 22px !important;\r\n  }\r\n\r\n  .okto-form button{\r\n    width:100% !important;\r\n    height:54px !important;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<div class=\"okto-wrap\">\r\n  <form class=\"okto-form\" action=\"https:\/\/go.pardot.com\/l\/1112453\/2026-03-31\/qwwj8m\" method=\"post\" accept-charset=\"UTF-8\">\r\n    \r\n    <input type=\"email\" name=\"email\" placeholder=\"Correo electr\u00f3nico corporativo*\" required>\r\n    <input type=\"text\" name=\"first_name\" placeholder=\"Nombre*\" required>\r\n    <input type=\"text\" name=\"last_name\" placeholder=\"Apellido*\" required>\r\n    <input type=\"text\" name=\"company\" placeholder=\"Nombre de la empresa\" required>\r\n    <input type=\"text\" name=\"job_title\" placeholder=\"Cargo\" required>\r\n\r\n    <select name=\"country\">\r\n      <option value=\"\">Pa\u00eds<\/option>\r\n      <option value=\"Argentina\">Argentina<\/option>\r\n      <option value=\"Brazil\">Brazil<\/option>\r\n    <option value=\"Chile\">Chile<\/option>\r\n      <option value=\"Mexico\">Mexico<\/option>\r\n      <option value=\"Peru\">Peru<\/option>\r\n      <option value=\"Other\">Other<\/option>\r\n    <\/select>\r\n\r\n    <select name=\"industry\">\r\n      <option value=\"\">Selecciona la industria<\/option>\r\n      <option value=\"iGaming & Betting\">iGaming & betting<\/option>\r\n      <option value=\"Digital Content & Creator Economy\">Digital content & creator economy<\/option>\r\n      <option value=\"Trading & FX\">Trading & FX<\/option>\r\n      <option value=\"Diverse E-Commerce\">Diverse e-commerce<\/option>\r\n      <option value=\"Other\">Other<\/option>\r\n    <\/select>\r\n\r\n    <button type=\"submit\">Descarga el reporte<\/button>\r\n\r\n  <\/form>\r\n<\/div>\r\n<script>\r\n  function handleDownloadRedirect() {\r\n    var fileUrl = 'https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/OKTO-PAYMENTS-Playing-Differently-in-LatAm-Report.pdf';\r\n    window.open(fileUrl, '_blank');\r\n    \r\n    return true;\r\n  }\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d55ca7d elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"d55ca7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df3f225 elementor-widget elementor-widget-heading\" data-id=\"df3f225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jugar diferente: un requisito estrat\u00e9gico de cara al futuro\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b91407 elementor-widget elementor-widget-spacer\" data-id=\"7b91407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e4b06 elementor-widget elementor-widget-text-editor\" data-id=\"d3e4b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con la llegada de eventos globales como la Copa del Mundo 2026, los comercios enfrentan mayores vol\u00famenes, menor tolerancia del usuario y un riesgo creciente de abandono en momentos de alta demanda. En este contexto, la optimizaci\u00f3n incremental deja de ser suficiente para sostener el rendimiento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d7703e elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"3d7703e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b370f94 elementor-widget elementor-widget-heading\" data-id=\"b370f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jugar diferente: un requisito estrat\u00e9gico de cara al futuro\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb33f6f elementor-widget elementor-widget-spacer\" data-id=\"eb33f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b028f0 elementor-widget elementor-widget-text-editor\" data-id=\"8b028f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con la llegada de eventos globales como la Copa del Mundo 2026, los comercios enfrentan mayores vol\u00famenes, menor tolerancia del usuario y un riesgo creciente de abandono en momentos de alta demanda. En este contexto, la optimizaci\u00f3n incremental deja de ser suficiente para sostener el rendimiento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb83e4e elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"cb83e4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-edc63d2 e-con-full e-flex e-con e-child\" data-id=\"edc63d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f79d3 elementor-widget elementor-widget-text-editor\" data-id=\"a1f79d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Qui\u00e9nes somos<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a513539 elementor-widget elementor-widget-heading\" data-id=\"a513539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El proveedor de servicios de pago de nueva generaci\u00f3n, dise\u00f1ado para comercios que operan en sectores digitales regulados y de alto volumen\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9380a4 elementor-widget elementor-widget-spacer\" data-id=\"a9380a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910e39e elementor-widget elementor-widget-text-editor\" data-id=\"910e39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Proporcionamos a los comercios la infraestructura, la inteligencia y la confianza necesarias para jugar diferente, transformando los pagos de transacciones rutinarias en un verdadero diferenciador competitivo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cf49f1 e-con-full e-flex e-con e-child\" data-id=\"6cf49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f15cde0 elementor-widget elementor-widget-image\" data-id=\"f15cde0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"1024\" src=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/image-section7-963x1024.png\" class=\"attachment-large size-large wp-image-473\" alt=\"\" srcset=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/image-section7-963x1024.png 963w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/image-section7-282x300.png 282w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/image-section7-768x817.png 768w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/image-section7.png 1286w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99fafae elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"99fafae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b7b9689 e-con-full e-flex e-con e-child\" data-id=\"b7b9689\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-049c3f5 elementor-widget elementor-widget-text-editor\" data-id=\"049c3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Qui\u00e9nes somos<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a569e6 elementor-widget elementor-widget-heading\" data-id=\"1a569e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El proveedor de servicios de pago de nueva generaci\u00f3n, dise\u00f1ado para comercios que operan en sectores digitales regulados y de alto volumen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5346657 elementor-widget elementor-widget-text-editor\" data-id=\"5346657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Proporcionamos a los comercios la infraestructura, la inteligencia y la confianza necesarias para jugar diferente, transformando los pagos de transacciones rutinarias en un verdadero diferenciador competitivo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31f7a9b e-con-full e-flex e-con e-child\" data-id=\"31f7a9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65de073 elementor-widget elementor-widget-image\" data-id=\"65de073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"1024\" src=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/image-section7-963x1024.png\" class=\"attachment-large size-large wp-image-473\" alt=\"\" srcset=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/image-section7-963x1024.png 963w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/image-section7-282x300.png 282w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/image-section7-768x817.png 768w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/image-section7.png 1286w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-896880f elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"896880f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d43a50 elementor-widget elementor-widget-heading\" data-id=\"6d43a50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El desempe\u00f1o no se asume: se dise\u00f1a\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a377401 elementor-widget elementor-widget-spacer\" data-id=\"a377401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a97f0c elementor-widget elementor-widget-text-editor\" data-id=\"7a97f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dise\u00f1amos infraestructura de pagos para realidades complejas, entornos regulatorios cambiantes y momentos de alta demanda, asegurando resultados cuando m\u00e1s importa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71a47f elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"d71a47f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6309e6 elementor-widget elementor-widget-heading\" data-id=\"c6309e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El desempe\u00f1o no se asume: se dise\u00f1a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7165270 elementor-widget elementor-widget-spacer\" data-id=\"7165270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d05c7f7 elementor-widget elementor-widget-text-editor\" data-id=\"d05c7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dise\u00f1amos infraestructura de pagos para realidades complejas, entornos regulatorios cambiantes y momentos de alta demanda, asegurando resultados cuando m\u00e1s importa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7682395 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7682395\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f2336c e-con-full e-flex e-con e-child\" data-id=\"7f2336c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0de7de8 elementor-widget elementor-widget-image\" data-id=\"0de7de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1012\" height=\"127\" src=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer.png\" class=\"attachment-full size-full wp-image-484\" alt=\"logo-header\" srcset=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer.png 1012w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer-300x38.png 300w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer-768x96.png 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-289fb9b e-con-full e-flex e-con e-child\" data-id=\"289fb9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-791cce5 e-con-full e-flex e-con e-child\" data-id=\"791cce5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bdff3 elementor-widget elementor-widget-text-editor\" data-id=\"e4bdff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Follow us on<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590acd7 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"590acd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-jki-linkedin-in elementor-repeater-item-2b7c82c\" href=\"https:\/\/www.linkedin.com\/company\/okto-payments\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Jki-linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-fb7a85d\" href=\"https:\/\/www.instagram.com\/okto.payments\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b58d54d elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"b58d54d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-049af2b e-con-full e-flex e-con e-child\" data-id=\"049af2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e97542b elementor-widget elementor-widget-image\" data-id=\"e97542b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1012\" height=\"127\" src=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer.png\" class=\"attachment-full size-full wp-image-484\" alt=\"logo-header\" srcset=\"https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer.png 1012w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer-300x38.png 300w, https:\/\/oktopayments.com\/latam\/wp-content\/uploads\/2026\/02\/logo-footer-768x96.png 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d44797 e-con-full e-flex e-con e-child\" data-id=\"2d44797\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-252a229 e-con-full e-flex e-con e-child\" data-id=\"252a229\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e6a00 elementor-widget elementor-widget-text-editor\" data-id=\"f7e6a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Follow us on<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-139d2d7 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"139d2d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-jki-linkedin-in elementor-repeater-item-2b7c82c\" href=\"https:\/\/www.linkedin.com\/company\/okto-payments\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Jki-linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-fb7a85d\" href=\"https:\/\/www.instagram.com\/okto.payments\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-617c5d1 e-flex e-con-boxed e-con e-parent\" data-id=\"617c5d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-341e202 elementor-widget elementor-widget-text-editor\" data-id=\"341e202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 2026 | All rights reserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cambiar las reglas del juego en LATAM empieza en el momento del pago Es ah\u00ed donde se define la partida Una nueva generaci\u00f3n de consumidores en Latinoam\u00e9rica est\u00e1 redefiniendo la velocidad, la confianza y la lealtad, evidenciando una brecha creciente entre la infraestructura de pagos tradicional y las expectativas reales de los usuarios. 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