{"id":21973,"date":"2026-04-02T17:17:19","date_gmt":"2026-04-02T17:17:19","guid":{"rendered":"https:\/\/oktopayments.com\/latam\/?p=21973"},"modified":"2026-04-06T17:25:24","modified_gmt":"2026-04-06T17:25:24","slug":"igamers-expectations-in-latin-america","status":"publish","type":"post","link":"https:\/\/oktopayments.com\/latam\/igamers-expectations-in-latin-america\/","title":{"rendered":"As Latin America enters a World Cup Year, New Research Confirms iGamers\u2019 Expectations in Latin America"},"content":{"rendered":"\n

With ICE Barcelona 2026 (19\u201321 January) approaching, OKTO<\/a> PAYMENTS outlines how payment infrastructure is redefining performance in regulated, high-volume iGaming markets. New research from the next-gen Payment Service Provider  indicates that the rapid growth and convenience of betting and other online platforms across Latin America has shifted consumer expectations toward a more secure, personalized, and instantaneous service.<\/p>\n\n\n\n

According to the preliminary findings* of research conducted across consumers of iGaming, trading and other online services in Latin America, 41.2% describe their online gaming and consuming behaviour as \u2018almost exclusively spontaneous\u2019 (ie. unplanned); a reality that has dramatically increased expectations in terms of platform experience.  29.4% respondents would simply abandon a transaction if a deposit or withdrawal was not completed within 30 seconds, while 17.6% expect \u2018near instant\u2019 completion in under five seconds.<\/p>\n\n\n\n

Payment flexibility also plays a decisive role in platform choice. The findings reveal that 58.8% respondents consider their payment method crucial, while 17.6% would not consider a transaction unless their preferred method were available. Other player priorities initiated by the research include: best odds and gaming options (35.3%), confidence in the brand in terms of compliance and transparency (23.5%), and overall user experience (11.8%).<\/p>\n\n\n\n

As record numbers of Latin Americans engage with digital commerce, gaming and sports betting this World Cup year, the cost of failing to meet user expectations has never been higher. In the event of an incomplete transaction, 17.6% respondents would either desist completely or switch to an alternative platform, while 35.5% would cease to use the original platform in the future.<\/p>\n\n\n\n

\u201cOur preliminary survey findings are shedding some really important insights into how people are looking to \u2018Play Differently\u2019 regarding digital transactions,\u201d explains Edward Chandler, Global CEO for OKTO PAYMENTS. \u201cThe window for capturing and maintaining a user\u2019s interest is growing smaller, which means precision and trust become some of the most valuable assets in digital commerce. With transactions becoming increasingly \u2018spur of the moment\u2019, and the cost of a poor experience being terminal (many players will never return to the platform), the importance of a seamless, prompt user experience has never been more critical.\u201d<\/p>\n\n\n\n

Interestingly, in a World Cup Year, if choosing to bet on a match, respondents displayed their patriotism: 35.3% would bet on their national side irrespective of the odds, compared to 23.5% who would carefully study the statistics before deciding, and 5.9% who would choose a team entirely at random. It is also likely to be a World Cup of \u2018occasional\u2019 gamblers; 58.8% respondents admit that, while having no plans to bet on this year\u2019s event, they would certainly place a bet \u2018if they felt inspired\u2019 during the tournament.<\/p>\n\n\n\n

With full multi-country survey results set for release shortly, OKTO PAYMENTS has already noticed three critical areas that define the modern Latin American user: spontaneous engagement, fragile trust, and the personalization gap.<\/p>\n\n\n\n